Pinterest
October 17, 2011 13:41 - by Jaime Campbell
Back in the dark ages of the internet, when I saw something beautiful or
inspirational on the web, I would drag the image onto the "pretty
things" folder on my desktop, only to have a giant unorganized folder,
full of pretty pictures. But now, my world has changed with the
development of Pinterest. Pinterest is currently in it's beta stage, and
open by invitation only, but you can request an invite on their home page.
Created in Palo Alto, California, by a group of successful entrepreneurs
and investors, Pinterest converges the worlds of technology with online
shopping. With Pinterest, you can create different boards, ranging
anywhere from home decor to graphic design to collect the images that
inspire you in your daily browsing. At the same time, it acts as a
social networking tool where you can see the things your friends find,
that inspires them. This site is great for decorating your home,
planning your wedding, or even organizing recipes.
Pinterest may be new, but it's already experienced its share of controversy in the social media world when Myspace "redesigned" their homepage, by essentially ripping off Pinterest's layout. Their redesign was an attempt to regain some of the traffic they lost to facebook, as it is said they have lost close to 40 million users in February of 2011 alone. Myspace has since done another redesign to their homepage.
You can't necessarily start a business page with pinterest, as its intention is for "sharing" instead of selling, but I can see this being the next big step in internet marketing. Instead of creating a page for the company as you would on facebook, you can create your own personal page, but feature alot of your own products to gain awareness to them and your brand. You could even feature a "pin-it" button to products on your e-commerce site. Pinterest could be the next big thing for retailers.
While facebook has "like it", Google has "+1", and twitter has "tweet it", it seems the new slang in the social media world may be to "pin-it"
Tags: pinterest, social media, inspiration